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Loftus et al. (1987) examined this phenomenon by presenting subject-witnesses with a series of slides depicting an event in a fast-food restaurant. Half of the subjects saw a customer point a gun at the cashier; the other half saw him hand the cashier a check. In Experiment 1, eye movements were recorded while subjects viewed the slides. Results showed that subjects made more eye fixations on the weapon than on the check, and fixations on the weapon were of a longer duration than fixations on the check. As a result they were less likely to identify the customer in an identity parade than those who had seen the checkbook version.
In Experiment 2, the memory of subjects in the weapon condition was poorer than the memory of subjects in the check condition: In Experiment 1 similar, though only marginally significant, performance effects were obtained. This study provided the first direct empirical support for weapon focus.
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Attorney: Do you know if your daughter has ever been involved in voodoo?
Witness: We both do.
Attorney: Voodoo?
Witness: We do.
Attorney: You do?
Witness: Yes, voodoo.
Witness: We both do.
Attorney: Voodoo?
Witness: We do.
Attorney: You do?
Witness: Yes, voodoo.
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